Without a doubt Unibroue’s best-known beer, La Maudite is inspired by abbey beers and Belgian double-style ales. It first hit the shelves in 1992 and took the province by storm with its 8% alcohol content, making it the first strong beer available in grocery stores. That’s where the idea came to tie its name and branding to a pact signed with the devil. The illustration of the “chasse-galerie” (or flying canoe) from a beloved Quebec legend captures the spirit of the beer. 8% ABV.